Design of the communication and cultural assets: relational and archeological identity of the territory. Patti’s Roman Villa.
The project brief requires the preparation of an identity system with the relationship between the territory, the cultural assets and the design as main focus, in order to create a different communication model, with the purpose of connecting the visual and archeological languages. It is especially required to test the validity of this system starting from the Patti’s Villa.
Thus Sikelìa is born, an identity system conceived as a container for all the Sicilian cultural assets. Its purpose is to increase Sicily’s value by connecting the archeological asset with its surrounding territory. The system suggests to establish a dynamic and unconventional communication with the aim to make the cultural assets imagine more modern and captivating.
Istituto Europeo di Design (Milan):
Final thesis project:
Enrico Gisana, Francesca Giunchedi, Luca Manuli, Silvia Merlo, Thomas Montorfano, Marco Negri, Serena Solimeo and Cinzia Zaccagni.